Changes in the communication structures and processes of universities have a lot to do with administrative innovation. Creative methods can help to identify the various university members, record their expectations and address them in a target group-oriented manner. Successful communication should be as open, understandable and transparent as possible.
The workshop began with a keynote speech about the Creative Beaucracy Festival, which takes place annually in Berlin. Around 2,000 visitors exchange ideas about administrative innovations and show that small, constant changes that expand the boundaries of action often lead to success in administration.
In working groups, the participants looked at the advantages and disadvantages of different communication platforms and discussed the use of AI-supported knowledge management at universities. In another working group, participants learned about methods to improve the flow of information between university members. In addition, another group dealt with co-creative processes within transdisciplinary teams. One of the results identified by the participants was that internal university guidelines can restrict the use of suitable communication tools. In addition, the working structures in the universities do not yet match the agile working methods used in the projects. The agile methods are used, for example, to uncover deficits in the communication processes or to generate joint ideas.
In the end, the speakers and participants agreed that the most important aspect of successful communication is not so much the technical equipment, but the art of involving university mem-bers in change processes. By working transparently and participatively with university members, trust can be built up in order to ultimately achieve the highest possible acceptance of the tools on offer.