The strategy workshop for 55 universities took place at the end of November 2023 and focussed on the topics of science communication and public relations. The representatives of the funded projects met at Coburg University of Applied Sciences and was hosted by CREAPOLISplusDESIGN to exchange ideas and network.

The first day of the event focussed on the respective project work and the understanding of the "Innovative Hochschule" (Innovative University) brand. After a welcome address by the President of Coburg University of Applied Sciences, Prof Dr Stefan Gast, the participants were also welcomed by Dr Jens Brandenburg, Parliamentary State Secretary at the Federal Ministry of Education and Research, with a video message. In topic-specific world cafés, there were lively discussions about the interaction of projects with university communication, the branding of one's own project and the development of the "Innovative Hochschulen" brand. The day ended with two field reports from the first funding period on the topics of branding and science communication.

The second day was very practice-orientated. In addition to a keynote speech by Andreas Renner, Head of the Marketing Department at Coburg University of Applied Sciences, on the topic of changing public relations, there were three practical workshops on the development of key messages and their dissemination channels for the IHS. These focussed on social media, public relations and video content. The participants gathered many ideas for their own communication strategy.